• About

    People Are Prone to Stupid Mistakes

    Your Future is Up to YOU!

    We know better. We know we shouldn't do something, but we do it anyway. One stupid mistake can have lifelong consequences.​

    Charlie Seraphin explores "Making Good Decisions in a Crazy World." A recognized leader in broadcast media and professional sports, Seraphin draws on his background and experience in critical situations to articulate a formula for making the right decision every time. Whether you're stressing about a potential crisis, planning a career move, or contemplating what you want to do with your life, Charlie's down to earth, simple, solid approach to personal decision-making can help you avoid cognitive dissonance...and making stupid mistakes. "We all have the tools to make the right decision every time, but too often we talk ourselves into decisions that go against our instincts. Decision-making is a skill that is learned through repetition. Much like an athletic skill, disciplined practice leads to perfection and success."

    Charlie Seraphin

  • One Stupid Mistake
    Smart Decision-Making in a Crazy World

    Charlie Seraphin's book titled One Stupid Mistake: Smart Decision-Making in a Crazy World will be available as a printed book and audio book in September 2018.

     

    Do you wonder why you make bad decisions? Did you tell a lie? Steal something? Hurt someone's feelings? Can you even calculate how many stupid mistakes you've made in the past twelve months?
     

    Nearly all of our bad decisions are preventable. We know better, but too often we do the wrong thing anyway. Sometimes, again and again...
     

    In twenty-one short chapters, each offering a meditation and thought for the day, "One Stupid Mistake: Smart Decision-Making in a Crazy World" offers a simple framework for identifying the thoughts, words and actions that cause you to make poor decisions.
     

    Stupid mistakes can ruin your life.
     

    Understanding your mistakes and the reasons you make them will help you chart a better course as you navigate our crazy world. This book offers concise solutions for growing a happier and healthier you.

  • What We Do

    Building Your Personal Brand at ESPN

    Last Week's Seminar

    Last week I traveled to NYC with Dave Oakes of Dave Oakes Seminars to present our branding seminar to a group of ESPN professionals - 14 managers, including five directors, participated in the full-day interactive session.

    New Day

    Sunrise at the Beach

    Regardless of how many times we see the sunrise, or how many waves wash over the sand, each is unique. Regardless of what has happened in your past, regardless of your previous outcomes, today is a new day, with new opportunities.

  • Thirty-five years ago I had lunch with Ronald Reagan at the White House

    President-elect Trump could learn a media lesson from Ronald Reagan.

     

    President-elect Trump is at odds with “the dishonest media.” He would do well to take a page from Ronald Reagan. The notion that “the media” is a single-minded entity is wrong. President Reagan knew the difference between the networks, their correspondents, northeastern newspapers and the media that delivers news to millions of Americans in cities and towns across this country every day. Here’s a true story about media management.

     

    In the spring of 1982 I received a telegram from the White House inviting me to lunch with President Reagan. Remember we didn’t have email in 1982. At first I thought it was a prank. Even back then telegrams were rare. When I called the RSVP phone number, however, the operator at the White House Appointments office answered. I confirmed that I would attend, booked a ticket and a hotel room and prepared for lunch at the White House.

     

    There was no logical reason a news director at KCBS, San Francisco would be summoned to the White House. I had no political connections and the invitation came completely out of the blue. I flew to Washington the night before our appointed day and joined a group of strangers at the Old Executive Office Building at 8am sharp. We were escorted into a small theater/briefing room. There were approximately one hundred people in the room. The space was small enough that each of us had a good seat, close to the stage.

     

    One by one, members of Reagan’s cabinet, George Shultz, Donald Regan, Casper Weinberger, James Watt, Malcolm Baldrige, Richard Schweiker, Chief of Staff, James Baker, and finally Vice President George Bush came out and met with us. There were no video or audio recordings allowed, but we were encouraged to take notes, and the question and answer period that followed each report was candid and thorough. It was a private briefing for 100 members of the media from outside the Beltway. There were no network reporters, no reporters from New York City or Washington, just members of the American media from every corner of the country. Just before noon, we lined up and walked through a tunnel and up into the White House, past a military honor guard and sat at assigned seats in the State Dining Room for lunch with the President. I sat next to President Reagan’s political advisor Ed Rollins. President Reagan sat at a table to my right. After lunch, the President welcomed us and encouraged questions before taking time for photo ops.

     

    As this incredible experience unfolded, I continued to wonder how I got there. Why me? Who were the other people? Why were we being given direct access to the top officials in the Reagan administration and the President himself? One woman told me she was a newspaper editor from Des Moines. Another guy was a TV reporter from Montana. There were no network correspondents, just members of the local news media from every region of the country except New York City and Washington D.C. We were radio, television and newspaper reporters, anchors, assignment editors, news directors, editors and publishers. None of us had any connection to each other, but we were all honored and delighted to have been invited. We were strangers chosen to attend a White House briefing. When we returned home, we all carried the same message to our colleagues and audiences. Regardless of any preconceptions we might have had about the Reagan Administration, we were blown away by the collective intellect of the Reagan team, their human qualities (I would never have guessed that Treasury Secretary Donald Regan had such a wonderful sense of humor), and the incredible openness and candor exhibited by each member of President Reagan’s cabinet.

     

    Ronald Reagan’s popularity came from his ability to communicate. On that day he reached outside the Beltway and beyond the mega-media markets of the East Coast to talk directly to the American people, through honest, local media.

     

    Later in my career I met a man in Dallas who had worked in the Reagan White House. He said he directed the monthly luncheon program. He told me that during the eight years of the Reagan presidency, 100 assorted journalists from around the country were invited to the White House nearly EVERY MONTH!


    President-elect Trump has used social media, particularly Twitter, to communicate directly with his supporters. He proved during the 2016 election that Washington insiders and New York media conglomerates don’t represent the majority of Americans. There is, however, a strong connection between Americans and their local media outlets. There are thousands of honest, hard working newspeople from coast to coast who take pride in their relationships with their audiences. Local radio, TV and newspapers are “media” and they play a critical role in American democracy. Mr. Trump would do well to distinguish between East Coast networks and newspaper conglomerates, and trusted local news sources.

    Published on December 16, 2016 Senior leaders in Union County, NC had some encouraging things...
    June 13, 2016
    Another lost soul, plotting his own demise through the destruction of innocent lives. Tragic, sad...
    At a recent session with ESPN professionals in New York, I asked them to write down three words...
  • Social Feed

All Posts
×